Sponsor, The Dominion, recently launched a new microsite for auto insurance.
www.MyChoiceCarInsurance.ca aims to prepare citizens for new government-mandated changes that will affect car insurance, which will arrive Sept. 1, including a reduction in medical and rehabilitation benefits for accident victims and reduced limits for attendant care benefits.
MyChoiceCarInsurance.ca allows consumers to ask questions about their car insurance, and guides them through statistics that can help them choose the coverage that suits them best.
“Ontario drivers now have to understand much more about insurance, and the various available coverages, than they did in the past,” says George Cooke, The Dominion’s president and CEO, in a release.
“MyChoiceCarInsurance.ca is about educating consumers—regardless of whether or not we happen to insure them—starting the conversation that continues with professional advice from an independent insurance broker.”
The site contains overviews of four types of car accidents and the subsequent expenses that can follow, detailed case studies that look at what an accident or injury can cost, and an interactive chart outlining coverage choices.
The website also features “Ask The Dominion,” a special FAQ section where visitors can ask questions directly to the company.
“When the changes in Ontario were announced, we saw this as a great way to expand our commitment to consumers in an innovative way,” said Shelagh Paul, assistant VP of corporate communications for The Dominion.
The Dominion plans on driving people to the website via several independent insurance brokers who sell their products. The company also hopes to gain traction through Facebook, links on key industry websites and word of mouth, Paul said.