IPSOS is clearly a company with a winning formula. That much became obvious as soon as we stepped into Suite 300 of 160 Bloor Street and were awed by the sophisticated décor and overall impressive workspace of the successful multinational. It was quite exhilarating to get an insider’s glimpse of the company whose polls are so often referenced by the likes of the Globe and Mail, the CBC, the Toronto Star and countless other media outlets. Meeting John Wright, Senior Vice President, shed some light on why the Canadian division of this market research and polling corporation continues to thrive 30 years after Angus Reid founded the company atop a 7/11 in Winnipeg. Clearly hard-working and driven, and a former intern in our very own programme, Mr. Wright enlightened us as to why IPSOS is the largest and most credible polling company in the country. He gladly answered questions regarding the nature of the business, how evolving technology has influenced polling, and what percentage of Canadians sing in the shower (Okay, maybe not that last one, though IPSOS is undoubtedly more than capable of providing that information if we so desired it – probably with less than a 1% margin of error).
Mr. Wright’s most memorable anecdote revolved around the point in time when a small Canadian polling company first generated serious attention from outside the country. After being scheduled to meet with a representative from CNN, Reid and Wright, as they were cleverly dubbed, flew down to CNN headquarters in Atlanta, Georgia. Unbeknownst to them, the two young men would ultimately end up discussing with CNN executives the possibility for mass expansion. IPSOS Canada is a master of its craft, and the fact that its Senior Vice President was once an intern was truly a humbling thought for all the current interns.